Making Your LinkedIn Posts Stand Out: Mastering the Art of Useful Links, Hashtags, and Word Limits

For professional branding and advancement, LinkedIn has become an indispensable tool in the expansive world of professional networking. If you want your LinkedIn posts to get the most out of your audience, you need to master the ins and outs of word restrictions, link strategy, and hashtag usage. Let's explore the complexities of each to make your LinkedIn story shine.

Sara Phillipps

A freelance web designer & developer based in Melbourne, Australia.

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The Art of Being Concise: The Word Limit

Since LinkedIn users tend to skim their feeds quickly, the company has instituted a character limit for postings. In the digital realm, where people's attention spans are shorter, grabbing their attention fast is crucial. Great short-form content is both more accessible and more likely to stick with the audience.

Making Use of Links: Adding Nuance to Your Story

As a LinkedIn user, you have the option to add more depth to your narrative by including links in your postings. Linking strategically improves your storytelling by leading visitors to more in-depth information like articles, portfolios, or external websites. Using a call-to-action that is both engaging and visually appealing is a best practice, as is shortening links for better aesthetics.

Hashtags: A Key to Bringing Your Content Together

Hashtags are a great way to make your content more discoverable. Your article will be part of a larger conversation in your business or specialty if you use appropriate hashtags. But moderation is essential. Hashtags make your content more discoverable, but using too many of them can be distracting and weaken its impact. Do your research and stay current.

Finding a Happy Medium

To design a harmonious and effective LinkedIn post, the harmony of word limitations, links, and hashtags is key. Finding that sweet spot between succinct wording, incorporating pertinent links for more context, and strategically using hashtags to boost exposure is key. Masterfully incorporating these aspects within your LinkedIn post is an art form that captivates your audience.

Developing Your Story for LinkedIn

As you master the nuances of LinkedIn posts, keep in mind that what you share reflects on you and your personal brand. To find out what works best for your audience, try combining different word restrictions, links, and hashtags. Following best practises is only the first step in creating powerful LinkedIn posts; you must also embrace the platform's dynamic nature. Your career journey is an ongoing story, so make every post count.

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Originally published May 2, 2019