Posts Tagged:

pharmaceutical branding

Apollo Cradle
Branding of a Maternity Hospital
July 25th, 2014
Summary: A maternity hospital as the word defines is a place that provides care for women during pregnancy, childbirth and for newborn infants. Maternity hospitals are usually run and managed
Branding for OTC products
Disease BRANDING – Rather than product BRANDING
July 24th, 2014
Summary: While most pharmaceutical companies focus on product / brand promotions, it is inevitable that they should shift their focus towards disease branding, which will help in establishing a category.