24th

Jul

0 response
290 Views

Is the new age of INSURANCE about creating CLONES?

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Is the new age of INSURANCE about creating CLONES?   Summary: With the poise I Insurance sector, this sector will open new avenues for increasing the life span of people and save from life threatening diseases. New researches show Insurance sector is evolving towards clonin
24th

Jul

2 responses
459 Views

Why should doctors market themselves ?

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Summary: One of the most untouched subjects is Doctor Marketing, this is due to the stringent regulations laid by Medical Counsel Of India (MCI). It is difficult for doctors to market or advertise about themselves, and this leads to rely on and only on WOMM (Word – Of –
24th

Jul

0 response
298 Views

Disease BRANDING – Rather than product BRANDING

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Summary: While most pharmaceutical companies focus on product / brand promotions, it is inevitable that they should shift their focus towards disease branding, which will help in establishing a category. Once category has been established, it becomes easier to create awarene
24th

Jul

0 response
279 Views
Moses

Different marketing concepts

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Marketing on the whole encompasses different strategies and techniques, here below I have tried to explain some of the terminologies which are commonly used:   Affiliate Marketing: In simple terms Affiliate Marketing focuses on “Commission Based” marketing techniques. T
24th

Jul

0 response
252 Views
Moses

Corporate Signature Tunes

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Summary: Like Logo, the brand colour, its slogan form an important co – relation with the company and its brand, in the same manner Signature Tunes related to the brand is important. Though very few companies mostly in the Telecom sector have understood its importance, it
24th

Jul

0 response
228 Views

Consumer Behavior in Digital World – A New Dimension

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Summary: E-commerce seems to be democratizing ‘shelf space’ as top brands do not dominate the e-commerce channel as much as they dominate brick-and-mortar retail the Bernstein report said. – Jack Neff, Advertising Age. It is very important to understand consume
24th

Jul

0 response
210 Views

Brand Categories – rather than Brand products for pharmaceutical companies

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Summary: In this era of web 2.0 the patients and their relatives have become more aware to research about the medicines prescribed. This has leaded to change in target audience from just doctors / KOL’s to patients, friends and relatives. Pharmaceutical companies have star
24th

Jul

0 response
362 Views

Public Relations Phenomenon called “NewsJacking”

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Summary: Newsjacking is a phenomenon to amplify news story by continuously feeding information and generating huge amount of coverage in media and social media. This concept was introduced by David Meerman Scott, a marketing strategist. In this article in the way of question