3rd

Feb

0 response
298 Views

Social Media Case Study – Analysis – Strepsils India

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Strepsils is a line of lozenges manufactured by Reckitt Benckiser in Nottingham, United Kingdom. They come in a variety of flavors and are part of the Boots Healthcare International (BHI) brands that Reckitt Benckiser acquired in 2006. As of 2010, it is the largest-selling s
3rd

Feb

0 response
273 Views

Why B2B should STOP using YouTube in Social Media / Content Marketing

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B2B organizations have been dependent on YouTube for sharing product demo videos, insights on new developments, product servicing videos, etc. to customers. These videos are used for marketing and customer support as well. But YouTube has been blocked by most of the corporat
31st

Jan

0 response
332 Views
Moses

Digital Media Influence on Indian Consumer Buying Behavior

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India has over one billion people with 120 dialects & languages. Three-fourths of the population lives in rural areas, contributing one-third of the national income. India ranks third, in terms of internet penetration in the world, while social media growth is by 37.4 pe
31st

Jan

0 response
262 Views

How eLearning Systems can change B2B Product Demo and Customer Support

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Traditionally B2B organizations have been offering product demos at customer location. This accounts to huge amount of investment in travel and stay, but cannot be neglected. Often customers also request for repeat of demos, which builds the cost. This happens due to complex
31st

Jan

0 response
310 Views

10 Digital Marketing Trends which B2B companies need to embrace in 2015

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Year 2014 saw most B2B organizations shifting towards digital marketing strategies, majorly to focus on inbound marketing lead generation and engagement with stakeholders. Year 2015 will see most B2B organizations assigning budgets for digitals marketing campaigns. The campa
27th

Jan

0 response
354 Views

How to get B2B customers to co – create products for themselves

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The Future of Competition by C. K. Prahalad and Venkat Ramaswamy perfectly elaborates the value of co – creation of products / services by company with stakeholders. With most customers focusing on research and engagement online, social media has become undoubted leader in
25th

Jul

2 responses
621 Views

Branding of a Maternity Hospital

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Summary: A maternity hospital as the word defines is a place that provides care for women during pregnancy, childbirth and for newborn infants. Maternity hospitals are usually run and managed by gynecologists. For long most gynecologists have never focused on branding and co
24th

Jul

0 response
320 Views

Relevance of Social Media for Doctors in India

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Summary: Except the marketing fraternity, social media has largely remained a detach subject for most of the professionals. Here in this post I have tried to highlight how social media tools can be of help for medical sector, epically the doctor fraternity, what tools they c
24th

Jul

0 response
265 Views

Image management in Healthcare industry

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Summary: With changing time the healthcare industry has to change itself and its image management strategy. Even though ICMR doesn’t allow advertising, perception management is allowed with the help of image consultant. Since the target audience is changing, the strategy h
24th

Jul

0 response
248 Views

Evolution of Healthcare Communications and Public Relations

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Summary: Healthcare PR and image management has evolved from just Patient Relations (PR) to Public Relations which help in communication with the stakeholders. Since health is the primary objective of all humans beings, it has to be managed by experts Once upon a time, the n