6th

Feb

0 response
431 Views

Evolution of Healthcare Communications and Public Relations

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With digital disruption, patients are more aware about treatments options. This new attitude among patients has been observed in last couple of years which the doctors never anticipated? Patients now are much more informed; they have presence on all social networks and searc
6th

Feb

0 response
397 Views

Importance of COMMUNICATION in Healthcare Sector

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Most organizations have realized the importance of communication. The constitution itself proclaims Right for Information. This same stands true in Healthcare scenario. But there is a difference, as it deals with HUMAN LIFE, even a small mistake in Healthcare Communication c
6th

Feb

0 response
264 Views

MEDIA and DOCTORS!

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Or can we say doctors and media? Any ways doctor’s always Love giving their quotes for various stories in print and television media. Doctors love their publicity and they cherish that media knows them by their name. The most important thing which fascinates a doctor i
6th

Feb

0 response
253 Views

Promoting new therapy or new category by Pharmaceutical Company

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Mankind has been developing newer and newer drugs, therapies, drug deliveries to enhance the lives of humans. With the increasing competition from generic drug manufacturers, the multi-nationals are trying to develop new categories of drug therapy for existing diseases. In t
5th

Feb

0 response
255 Views
Moses

Future of Technology for Social Media

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Smart phones: Smartphone sales in India are expected to reach 80.57 mn by this year end. Most consumers have migrated from ‘feature phones’ to smartphones for using new features, especially Internet. As Internet usage on mobile has increased tremendously, as India lacks
3rd

Feb

0 response
273 Views

Outline to help you in designing social media marketing strategy for B2B

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B2B organizations have started venturing in social media and content marketing campaigns. Prior planning a social media campaign, B2B organizations have to venture in social listening strategy to understand more about what stakeholders are discussing? What interests them? Ho
3rd

Feb

0 response
209 Views

Six Mistakes by Indian B2B in marketing strategies, are you doing THESE?

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B2B businesses have always taken long time to change or re – work on their marketing strategies. Since earlier in 1970s and 80s they enjoyed monopoly business. Which emphasized any Indian company considering to import from international sellers had to obtain NOC from India
3rd

Feb

0 response
225 Views

Why Indian B2B Manufacturers will be out of business in near future?

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Indian B2B manufacturers for long have been focused on promoting products rather than solutions. With the advent of technology the market is fast becoming a buyer’s domain than Seller’s. The focus of B2B manufacturers, whether in digital marketing campaigns or partic
3rd

Feb

0 response
209 Views

Internet Marketing – The Next Big Thing in Board Room Meetings

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Don’t be surprised if ‘Internet Marketing’ is the next agenda during your board meetings, with Narendra Modi and NDA winning the Elections 2014 this has become the NEXT BIG THING for discussion. Be it your board meeting, customer care dept. meeting or human resource me
3rd

Feb

0 response
275 Views

Here’s how B2B Entrepreneurs can venture in Marketing

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Sales and Marketing is the most used up terminology in the context to B2B Marketing in India. Though all the B2B companies believe in marketing and it is of utmost need, but barely any company ever thinks about analytics. When it comes to finance or human resources, ROI is w