28th

Feb

0 response
1453 Views

Co-creation of Jewellery designs by users

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Though most sectors have begun to work with customers for co-creation of products by users, Jewellery sector is way behind. As this sector is controlled by traditional jewellers who resist offering co-creation to users as this will increase their work and decrease profits. M
21st

Feb

0 response
935 Views

Is Ecommerce turning feminist?

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Most social media monitoring tools have been developed based on earlier demographic parameters defined by advertising fraternity during 1960s. Even after the growth of different advertising mediums, these demographics haven’t as yet evolved. These parameters have grouped p
18th

Feb

1 response
1009 Views

Why you shouldn’t post Press Releases on Social Media?

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The basic essence of press release states that it has to be disseminated to media PRESS and is not meant for consumption by common people which might miss led them. The structure of press release, its content and style has been designed and evolved over the period of years b
8th

Feb

0 response
502 Views

How to Leverage PR using Social Media?

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Public relations have seen huge change in the mode of communication strategies with the rise of social media networks. Digital marketing has enabled new forms of communication tools which have helped organizations in better engagement with stakeholders. Public Relation Agenc
8th

Feb

0 response
319 Views
Moses

Employee Engagement in changing times of Social Media

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Many employers think of converting a recruit to an employee in the same manner as conversion of a girlfriend/boyfriend to wife/husband — once they sign on the dotted line, the romance between company and employee goes away, and they’re left on their own to deal with ever
6th

Feb

0 response
359 Views

Global Health Economics – A talk by Manish Tiwari from Law firm Amarchand & Mangaldas

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The speaker choose to focus on the below three main topics Global health economics of country Organization health Personal Health Global economics Global health economics of country: In the 21st century the European market after the great recession, will emerge one of the to
6th

Feb

0 response
354 Views
Moses

Different Marketing Concepts – Explained

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Marketing on the whole encompasses different strategies and techniques, here below I have tried to explain some of the terminologies which are commonly used: Affiliate Marketing: In simple terms Affiliate Marketing focuses on “Commission Based” marketing techniques. This
6th

Feb

0 response
487 Views

Brand Positioning for B2B

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Brand positioning forms an intrinsic part of any product/service launch. It is the most important function of any brand to survive in competition. Positioning helps to define category in which the Brand will survive, grow and grab market share. Competition is result of more
6th

Feb

0 response
357 Views
Moses

Corporate Signature Tunes for Engagement with B2B Customers

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Most of the telecom companies have their own signature tunes so people identify and connect with the brand and its products. There are some other companies which tend to opt for signature tunes; they are mostly from B2C industry and advertising firms which help to showcase c
6th

Feb

0 response
435 Views

Crisis in Healthcare industry

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Healthcare sector deals with human life – every life saved translates into big publicity and every life lost translates into lot of negative publicity. Crisis in this sector is usually classified into the following Death of patient Sexual harassment charges Medicine ov