Summary: Like Logo, the brand colour, its slogan form an important co – relation with the company and its brand, in the same manner Signature Tunes related to the brand is important. Though very few companies mostly in the Telecom sector have understood its importance, it’s high time, rest corporate also get their signature tunes composed.
Most of the telecom companies have their own signature tunes so people identify and connect with the brand and its products. There are some other companies which tend to opt for signature tunes; they are from the music and film fraternity. Also it has been seen some design and advertising firms/companies have instrumental music for their websites which help to showcase creativity of the firm.
But, what about the rest of the companies, shouldn’t they also have signature tunes, based on their brand?
Most of the private sector banks, private hospitals, hotels, corporate, etc play classical music and fusion music; on the other hand some offices play whatever music they feel like playing. But instead if these companies compose signature tunes and a set of tunes associated with their brand this will help to identify the brand amongst its stake holders.
All corporate sector companies invest to build a profiling video of their own company, websites, brochures, etc and newsletters to update about new developments at the company, but hardly ever think back and compose a signature tune.
The Signature Tune can be played
- As a background score in the corporate video,
- Played at workplace,
- Ring tone and caller tunes,
- Waiting ring tone for incoming calls,
- Website background score
This will help to increase the brand awareness and build connect with the brand easily. This has worked for telecom companies and can also work for brands in retail stores where there are consumer walk-in.
Signature Tunes will open a new field of advertising and connecting to the stakeholders.