Most of the telecom companies have their own signature tunes so people identify and connect with the brand and its products. There are some other companies which tend to opt for signature tunes; they are mostly from B2C industry and advertising firms which help to showcase creativity of the firm.
But, what about B2B sector, they never opt for signature tunes?
Most of the private sector banks, private hospitals play classical music and hotels most often play fusion music on the other hand some offices play whatever music they feel like playing. The corporate sector lacks Signature Tune which will help to identify the brand amongst its stake holders. A signature tune helps customers waiting on call, surfing website, waiting at lobby to connect with the brand.
All companies invest in marketing collaterals like corporate AV, brochures, websites and newsletters to engage and inform customers about the company. Signature Tune should be played during displaying of the corporate video, played in the background at the workplace, ring tone, waiting tone and caller tone of the phones (mobile/landline), website, TVCs, etc.
This will help to increase the brand engagement and stakeholders will connect with the brand easily.
Signature Tunes will open a new field of advertising and connecting to the stakeholders.