Posts Categorized:

Public Relations

Moses
doctors articles in media
MEDIA and DOCTORS!
February 6th, 2015
Or can we say doctors and media? Any ways doctor’s always Love giving their quotes for various stories in print and television media. Doctors love their publicity and they cherish
Moses
Apollo Cradle
Branding of a Maternity Hospital
July 25th, 2014
Summary: A maternity hospital as the word defines is a place that provides care for women during pregnancy, childbirth and for newborn infants. Maternity hospitals are usually run and managed
Moses
blogging for healthcare
Relevance of Social Media for Doctors in India
July 24th, 2014
Summary: Except the marketing fraternity, social media has largely remained a detach subject for most of the professionals. Here in this post I have tried to highlight how social media
Moses
crisis communication in healthcare
Image management in Healthcare industry
July 24th, 2014
Summary: With changing time the healthcare industry has to change itself and its image management strategy. Even though ICMR doesn’t allow advertising, perception management is allowed with the help of
Moses
Article placement in media
Evolution of Healthcare Communications and Public Relations
July 24th, 2014
Summary: Healthcare PR and image management has evolved from just Patient Relations (PR) to Public Relations which help in communication with the stakeholders. Since health is the primary objective of
Moses
healthcare marketing
Why should doctors market themselves ?
July 24th, 2014
Summary: One of the most untouched subjects is Doctor Marketing, this is due to the stringent regulations laid by Medical Counsel Of India (MCI). It is difficult for doctors to
Moses
Branding for OTC products
Disease BRANDING – Rather than product BRANDING
July 24th, 2014
Summary: While most pharmaceutical companies focus on product / brand promotions, it is inevitable that they should shift their focus towards disease branding, which will help in establishing a category.