Mankind has been developing newer and newer drugs, therapies, drug deliveries to enhance the lives of humans. With the increasing competition from generic drug manufacturers, the multi-nationals are trying to
Summary: With changing time the healthcare industry has to change itself and its image management strategy. Even though ICMR doesn’t allow advertising, perception management is allowed with the help of
Summary: While most pharmaceutical companies focus on product / brand promotions, it is inevitable that they should shift their focus towards disease branding, which will help in establishing a category.