Posts Categorized:

Public Relations

communication crisis
How PR can tackle CRISIS in WEB 2.0 and Social Media?
March 27th, 2015
An Indian telecom brand was accused by influential politician on Twitter, having more than 25 lakh followers the tweet reached 25,69,091 people with 1406 re-tweets. Within next few hours the
Hindustan Times
How Journalists use Social Media
March 25th, 2015
Recent tweet by well-known Columnist Mr. Madhavan Narayanan from Hindustan Times made me think about “How journalist use Social Media” which prompted me to search more on this topic. Well
Advocacy PR
Social Media has made Public Relations change?
March 18th, 2015
Public relations is about storytelling through communication campaigns. This blog was supposed to be FUTURE OF PUBLIC RELATIONS, but towards conclusion realized, that title needs to change. Was doing research
B2B brand experience
Brand Positioning for B2B
February 6th, 2015
Brand positioning forms an intrinsic part of any product/service launch. It is the most important function of any brand to survive in competition. Positioning helps to define category in which
crisis in healthcare
Crisis in Healthcare industry
February 6th, 2015
Healthcare sector deals with human life – every life saved translates into big publicity and every life lost translates into lot of negative publicity. Crisis in this sector is usually
Communication Consultants
Importance of COMMUNICATION in Healthcare Sector
February 6th, 2015
Most organizations have realized the importance of communication. The constitution itself proclaims Right for Information. This same stands true in Healthcare scenario. But there is a difference, as it deals