Posts Categorized:

Marketing

Moses
Apollo Cradle
Branding of a Maternity Hospital
July 25th, 2014
Summary: A maternity hospital as the word defines is a place that provides care for women during pregnancy, childbirth and for newborn infants. Maternity hospitals are usually run and managed
Moses
healthcare marketing
Why should doctors market themselves ?
July 24th, 2014
Summary: One of the most untouched subjects is Doctor Marketing, this is due to the stringent regulations laid by Medical Counsel Of India (MCI). It is difficult for doctors to
Moses
Branding for OTC products
Disease BRANDING – Rather than product BRANDING
July 24th, 2014
Summary: While most pharmaceutical companies focus on product / brand promotions, it is inevitable that they should shift their focus towards disease branding, which will help in establishing a category.
Moses
Affiliate Marketing
Different marketing concepts
July 24th, 2014
Marketing on the whole encompasses different strategies and techniques, here below I have tried to explain some of the terminologies which are commonly used:   Affiliate Marketing: In simple terms
Moses
corporate marketing
Corporate Signature Tunes
July 24th, 2014
Summary: Like Logo, the brand colour, its slogan form an important co – relation with the company and its brand, in the same manner Signature Tunes related to the brand
Moses
Affiliate Marketing
Consumer Behavior in Digital World – A New Dimension
July 24th, 2014
Summary: E-commerce seems to be democratizing ‘shelf space’ as top brands do not dominate the e-commerce channel as much as they dominate brick-and-mortar retail the Bernstein report said. – Jack