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curated content
How to increase followers on Twitter
May 10th, 2016
Retweeting – The mentality would be if you retweet that post, there’s a high chance that you are interested in the topic. Followers of the influencer will tend to follow
ek paheli leela
How Mallika Sherawat lost “SEX” to Sunny Leone
April 26th, 2015
Let’s analyze the fall in sexuality of Mallika Sherawat. Her bollywood career started with movie Khwahish where she positioned her onscreen image as “sex goddess of bollywood”. The movie had
big data analytics
What Physics teaches about Marketing
March 6th, 2015
Newton’s Second Law of Motion: Force = mass X acceleration, Acceleration = Force / Mass For a big brand to change its strategy requires huge amount of engagement, this is
C. K. Prahalad
Co-creation of Jewellery designs by users
February 28th, 2015
Though most sectors have begun to work with customers for co-creation of products by users, Jewellery sector is way behind. As this sector is controlled by traditional jewellers who resist
AC Nielsen
Is Ecommerce turning feminist?
February 21st, 2015
Most social media monitoring tools have been developed based on earlier demographic parameters defined by advertising fraternity during 1960s. Even after the growth of different advertising mediums, these demographics haven’t
Affiliate Marketing
Different Marketing Concepts – Explained
February 6th, 2015
Marketing on the whole encompasses different strategies and techniques, here below I have tried to explain some of the terminologies which are commonly used: Affiliate Marketing: In simple terms Affiliate
B2B brand experience
Brand Positioning for B2B
February 6th, 2015
Brand positioning forms an intrinsic part of any product/service launch. It is the most important function of any brand to survive in competition. Positioning helps to define category in which