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Indian Consumer Behaviour
Digital Media Influence on Indian Consumer Buying Behavior
January 31st, 2015
India has over one billion people with 120 dialects & languages. Three-fourths of the population lives in rural areas, contributing one-third of the national income. India ranks third, in terms
celebrity Public relations
Public Relations Phenomenon called “NewsJacking”
July 24th, 2014
Summary: Newsjacking is a phenomenon to amplify news story by continuously feeding information and generating huge amount of coverage in media and social media. This concept was introduced by David