Monthly Archives:

March 2015

April fools day
This April Fool, don’t fool your Customers?
March 30th, 2015
There is thin line between success and failure; brands have to be ready to face negative posts from fans for the pranks. Also it is essential that the campaign should
communication crisis
How PR can tackle CRISIS in WEB 2.0 and Social Media?
March 27th, 2015
An Indian telecom brand was accused by influential politician on Twitter, having more than 25 lakh followers the tweet reached 25,69,091 people with 1406 re-tweets. Within next few hours the
Hindustan Times
How Journalists use Social Media
March 25th, 2015
Recent tweet by well-known Columnist Mr. Madhavan Narayanan from Hindustan Times made me think about “How journalist use Social Media” which prompted me to search more on this topic. Well
Advocacy PR
Social Media has made Public Relations change?
March 18th, 2015
Public relations is about storytelling through communication campaigns. This blog was supposed to be FUTURE OF PUBLIC RELATIONS, but towards conclusion realized, that title needs to change. Was doing research
airtel money
Split bills after booze with Mobile Wallets
March 12th, 2015
A group of friends partying to celebrate promotion of their friend. After partying, when they see the bill, all get baffled with the amount and decide to help their friend by
big data analytics
What Physics teaches about Marketing
March 6th, 2015
Newton’s Second Law of Motion: Force = mass X acceleration, Acceleration = Force / Mass For a big brand to change its strategy requires huge amount of engagement, this is