Monthly Archives:

February 2015

C. K. Prahalad
Co-creation of Jewellery designs by users
February 28th, 2015
Though most sectors have begun to work with customers for co-creation of products by users, Jewellery sector is way behind. As this sector is controlled by traditional jewellers who resist
AC Nielsen
Is Ecommerce turning feminist?
February 21st, 2015
Most social media monitoring tools have been developed based on earlier demographic parameters defined by advertising fraternity during 1960s. Even after the growth of different advertising mediums, these demographics haven’t
digital media and employees
Employee Engagement in changing times of Social Media
February 8th, 2015
Many employers think of converting a recruit to an employee in the same manner as conversion of a girlfriend/boyfriend to wife/husband — once they sign on the dotted line, the
Affiliate Marketing
Different Marketing Concepts – Explained
February 6th, 2015
Marketing on the whole encompasses different strategies and techniques, here below I have tried to explain some of the terminologies which are commonly used: Affiliate Marketing: In simple terms Affiliate
B2B brand experience
Brand Positioning for B2B
February 6th, 2015
Brand positioning forms an intrinsic part of any product/service launch. It is the most important function of any brand to survive in competition. Positioning helps to define category in which
crisis in healthcare
Crisis in Healthcare industry
February 6th, 2015
Healthcare sector deals with human life – every life saved translates into big publicity and every life lost translates into lot of negative publicity. Crisis in this sector is usually