Daily Archives:

Thursday, July 24, 2014

Moses
blogging for healthcare
Relevance of Social Media for Doctors in India
July 24th, 2014
Summary: Except the marketing fraternity, social media has largely remained a detach subject for most of the professionals. Here in this post I have tried to highlight how social media
Moses
crisis communication in healthcare
Image management in Healthcare industry
July 24th, 2014
Summary: With changing time the healthcare industry has to change itself and its image management strategy. Even though ICMR doesn’t allow advertising, perception management is allowed with the help of
Moses
Article placement in media
Evolution of Healthcare Communications and Public Relations
July 24th, 2014
Summary: Healthcare PR and image management has evolved from just Patient Relations (PR) to Public Relations which help in communication with the stakeholders. Since health is the primary objective of
Moses
branding of insurance
Is the new age of INSURANCE about creating CLONES?
July 24th, 2014
Is the new age of INSURANCE about creating CLONES?   Summary: With the poise I Insurance sector, this sector will open new avenues for increasing the life span of people
Moses
healthcare marketing
Why should doctors market themselves ?
July 24th, 2014
Summary: One of the most untouched subjects is Doctor Marketing, this is due to the stringent regulations laid by Medical Counsel Of India (MCI). It is difficult for doctors to
Moses
Branding for OTC products
Disease BRANDING – Rather than product BRANDING
July 24th, 2014
Summary: While most pharmaceutical companies focus on product / brand promotions, it is inevitable that they should shift their focus towards disease branding, which will help in establishing a category.
Moses
Affiliate Marketing
Different marketing concepts
July 24th, 2014
Marketing on the whole encompasses different strategies and techniques, here below I have tried to explain some of the terminologies which are commonly used:   Affiliate Marketing: In simple terms
Moses
corporate marketing
Corporate Signature Tunes
July 24th, 2014
Summary: Like Logo, the brand colour, its slogan form an important co – relation with the company and its brand, in the same manner Signature Tunes related to the brand
Moses
Affiliate Marketing
Consumer Behavior in Digital World – A New Dimension
July 24th, 2014
Summary: E-commerce seems to be democratizing ‘shelf space’ as top brands do not dominate the e-commerce channel as much as they dominate brick-and-mortar retail the Bernstein report said. – Jack