10th

May

0 response
299 Views

How to increase followers on Twitter

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Retweeting – The mentality would be if you retweet that post, there’s a high chance that you are interested in the topic. Followers of the influencer will tend to follow you simply because they trust you have the same thoughts as them.What do you get when these peopl
2nd

May

0 response
1430 Views
Moses

10 Management lessons from Sholay – Bollywood Movie

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You saw the movie, now learn from the movie SHOLAY. Highest blockbuster movie of Bollywood, now learn management lessons from Gabbar Singh and Thakur. Now is are some from Thakur Always cover your limitations, don’t expose them to the competition (He always wore long-s
2nd

May

0 response
962 Views

NASA finds ALIENS? Best ever Public Relations Campaign

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Space Experts Discuss the Search for Life in the Universe at NASA Here’s How NASA Is Expanding Its Search For Alien Life – Eric Mack So, you ask any fifth grade child about NASA, and they will promptly answer, US space exploration agency, in search for aliens (N
26th

Apr

0 response
1919 Views
Moses

How Mallika Sherawat lost “SEX” to Sunny Leone

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Let’s analyze the fall in sexuality of Mallika Sherawat. Her bollywood career started with movie Khwahish where she positioned her onscreen image as “sex goddess of bollywood”. The movie had more kisses than full stops in script. This followed with most successful
30th

Mar

0 response
1576 Views
Moses

This April Fool, don’t fool your Customers?

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There is thin line between success and failure; brands have to be ready to face negative posts from fans for the pranks. Also it is essential that the campaign should be simple for fans to engage. The best April fool ever was announcement by Google launch of Nose application
27th

Mar

0 response
1930 Views

How PR can tackle CRISIS in WEB 2.0 and Social Media?

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An Indian telecom brand was accused by influential politician on Twitter, having more than 25 lakh followers the tweet reached 25,69,091 people with 1406 re-tweets. Within next few hours the topic shifted based to Facebook with more than 700 comments.  As the telecom operat
25th

Mar

0 response
1860 Views

How Journalists use Social Media

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Recent tweet by well-known Columnist Mr. Madhavan Narayanan from Hindustan Times made me think about “How journalist use Social Media” which prompted me to search more on this topic. Well the tweet was address to PR folks requesting to send web links along with press rel
18th

Mar

1 response
1577 Views

Social Media has made Public Relations change?

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Public relations is about storytelling through communication campaigns. This blog was supposed to be FUTURE OF PUBLIC RELATIONS, but towards conclusion realized, that title needs to change. Was doing research using Google to find thoughts of PR professionals on “Future
12th

Mar

0 response
1377 Views
Moses

Split bills after booze with Mobile Wallets

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A group of friends partying to celebrate promotion of their friend. After partying, when they see the bill, all get baffled with the amount and decide to help their friend by paying by splitting the amount. Person A: Take this cash Person B: I don’t have cash with me,
6th

Mar

3 responses
2341 Views
Moses

What Physics teaches about Marketing

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Newton’s Second Law of Motion: Force = mass X acceleration, Acceleration = Force / Mass For a big brand to change its strategy requires huge amount of engagement, this is the reason most establish brands launch new brand category, instead of promoting established brand